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We’re focused on the gear, so you can focus on your ride.

ABOUT US

Route Werks creates gear that makes getting outside as easy as possible. We design all of our products in-house, oftentimes producing our first prototypes by hand in our Rhode Island studio.

Our talented team of designers, engineers, and researchers are outdoor enthusiasts with years of experience developing and delivering products thoughtful solutions for the rider in a meaningful and responsible way.

Our Approach

Every adventure is different. So too are the people seeking the adventure. We seek the common thread that connects each of us - striving to provide the best solution to the challenges that today's face each of us. Whether that is a daily commute, your next century or just a family ride, we want to be right there with you, making the enjoyment of your adventure easier.

The Team

No two rides are the same—neither is our team. Hailing from diverse backgrounds, each of our team brings a truckload of knowledge and a huge passion for cycling

Justin Sirotin

Founder

Idea guy that loves, in no particular order, his 1973 Porsche 911, bikes, soccer, F1, creating connections, teaching, his family, and a good Negroni.

Thor Dieringer

General Manager

Thor grew up in the foothills of the Appalachian Mountains, spending his time between Ohio & West Virginia. One summer, when work took his dad to Oklahoma, he discovered bikes and the rest, as they say, is history.

Leah Anderson

Marketing

A Minnesota transplant in the Rocky Mountains. Leah is our resident mountain biker, but she still can be found on a gravel bike grinding it out on long climbs near her home in Western Colorado. She's also working on teaching the rest of us how to make Reels. 

Diau (Dee-oh) Hall

Engineering

Growing up in Amsterdam likely influenced my love for cycling, the rain and the color orange (aka the best color). I am just happy to hop on a bike and ride. Road. gravel, trail, sun, rain, snow......all good.